The Roast of Country Music

No one has ever roasted an entire genre.

A live Nashville tentpole where the biggest country artists and comedians roast each other. Country music is the entry point.
This is the first format built to roast culture itself.

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Why Now

Country Culture Is
Mainstream Culture

Country, comedy, and internet culture have already collided. The audience is there. No one has made it a franchise.

Proof It's Already Happening

Zach Bryan & Shane Gillis at Notre Dame Stadium
Theo Von at Stagecoach 2026
Jelly Roll Birthday Roast at Zanies Nashville
3× Faster Growing Than Any Other Genre
  • Morgan Wallen outsells every other artist in America
  • Luke Combs and Zach Bryan sell out arenas on five continents
  • Country is the most-streamed genre in the U.S. three years running

The
Crossover

  • Theo Von headlining Stagecoach 2026
  • Shane Gillis and Zach Bryan selling out Notre Dame Stadium
  • Jelly Roll's birthday roast sells out a Nashville comedy club

The audience already exists. No one has built the franchise.

The Show

A Rowdy Family Reunion

High Chaos Energy.
Nobody Safe.

Artists roast each other. Comedians roast the artists. The crowd is part of it.

The Roast of Country Music — A Rowdy Family Reunion
Host-led monologue
Sets the tone. No one escapes.
Surprise entrances, WWE-style
The room doesn't know who's walking out.
Rotating roast sets
Artists. Comedians. Both sides.
Crowd interaction
20,000 people in on the joke.
Every artist is a target
Nobody gets a pass.

The Reference

The Roast of Tom Brady

Think: The Roast of Tom Brady, Nashville culture, and WWE pacing.

It's the anti-awards show. Artists go hard. The room is loose.

The Launch

Nashville.
CMA Awards Week.

Positioning
The Unofficial Kickoff Event
  • The unofficial CMA week opener
  • Captures talent already in town
  • Pulls in artists who skip the actual awards shows
Venue
Bridgestone Arena
  • 20,000-seat arena — a cultural event, not a TV taping
  • The scale makes the statement
  • The room is full. The cameras are rolling.

The talent is already in Nashville that week. The venue holds 20,000. The timing is perfect.

The Talent

The Host Sits at the Center of Comedy, Country, and Internet Culture.

The host sets the tone and brings an audience of their own.

Theo Von
Theo Von 4.5M YouTube Subscribers
Jelly Roll
Jelly Roll 5M YouTube Subscribers
Bert Kreischer
Bert Kreischer 1.5M YouTube Subscribers
Pat McAfee
Pat McAfee 3M YouTube Subscribers

Artists show up for the cultural moment and the room — not just the check.

Live Event + Streamer Sale

A Live Event and a Premium Content Property.

The live event creates the moment. The streamer deal pays for it. The clips do the rest.

Primary Path

  • Produce and own the format
  • Sell to a streamer (Netflix, etc.) as a premium live or special event
  • Their audiences do the marketing

Long-Term

  • Annual tentpole event
  • Sponsorships and live revenue
  • Touring and live expansion
  • Format licensing to other genres

Comparable To

UFC Event Nights
WWE Premium Live Events
Netflix Roast Specials
Comedy Central Roast Franchise

Built for Clips

Viral moment mockup

Owning the format is the whole point. This is not a one-off special.

The Big Opportunity

The Format Is the IP.
Country Music Is the Entry Point.

Country music is the proof of concept. The same show works anywhere.

The Roast of
Country Music
The Roast of
The NFL
The Roast of
WWE
The Roast of
UFC
The Roast of
Hip Hop
The Roast of
Hollywood
The Roast of
Late Night
The Roast of
Tech

One format. Every arena. The only question is what's next.

The Roast of Country Music  ·  Confidential